Xiaohongshu

Cross-border e-commerce

Redshop, the overseas platform of Xiaohongshu, has entered the cross-border e-commerce market.

Xiaohongshu's cross-border e-commerce project, RedShop, is scheduled to officially launch in June 2026. At its global seed merchant salon on April 10th, Xiaohongshu touted the slogan "Bringing quality Chinese products to global users." Frankly, the buzz surrounding this project is no less than that surrounding TikTok in its early days…

2026-04-15
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Jake, a native of Hangzhou, studied and worked in the United States for many years. He has experience in technology development, team management, and core business decision-making at Amazon, Shopify, Capital One, Grab, and Oracle, covering advertising technology, payment systems, fintech, and data platforms. He is also seeking new entrepreneurial opportunities in AI applications and cross-border e-commerce. Passionate about creating and practicing from scratch, he welcomes discussion if you share similar interests!

Xiaohongshu

Redshop, the overseas platform of Xiaohongshu, has entered the cross-border e-commerce market.