Xiaohongshu
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Redshop, the overseas platform of Xiaohongshu, has entered the cross-border e-commerce market.
Xiaohongshu's cross-border e-commerce project, RedShop, is scheduled to officially launch in June 2026. At its global seed merchant salon on April 10th, Xiaohongshu touted the slogan "Bringing quality Chinese products to global users." Frankly, the buzz surrounding this project is no less than that surrounding TikTok in its early days…