On February 11, German fashion e-commerce platform OTTO announced that it will open its platform to merchants from select EU countries for the first time. Previously, the platform only allowed merchants with German VAT numbers and registered in Germany to join. Now, the scope has been expanded to multiple European countries, marking OTTO's evolution from an e-commerce platform focused on a single country market to a regional e-commerce platform.
It is understood that the platform currently supports VAT numbers and identity verification within the EU, and is preparing to enable payments to bank accounts in some EU countries.
Public data shows that in 2025, OTTO had 11.7 million active users, including 2.9 million new users; the total number of products on the platform increased by 26% to 18 million; and the number of third-party sellers increased by 33% to 6,500, contributing one-third of the platform's revenue.
In addition, OTTO added pharmaceuticals last year, and starting this summer, OTTO will further expand its product categories, such as adding dietary supplements and solar panels, which are exempt from the 19% VAT.
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