For new sellers who want to do cross-border e-commerce, especially Amazon, the North American market (the United States and Canada) has become the first choice for most people because of its relative maturity and large size. This article will interpret market insights and opportunities, how newbies can get started, and how to open a store in 2026. [If you pay attention to the new policies of Amazon’s various sites in 2026 and want to get more hot-selling trends in categories,可Click to registerparticipate2026 Amazon Global Store Spring Plowing Launch Conference (Shenzhen) Station]
First: North American market insights and opportunities
1. Market overview and position
Global status:North America is one of the largest e-commerce markets in the world with high development maturity.
2026 Forecast:North America accounts for 34.7% of global sales, and the e-commerce user penetration rate is twice the global average.
Sales forecast:It is expected to grow from US,348.7 billion in 2026 to US,670 billion in 2030.
US market:
2026 Forecast:Sales reached US.2407 billion, with a user penetration rate of 1.7 times the global average.
2030 Forecast:The number of users increased from 30.07 million to 31.09 million, and sales increased to US,543.7 billion.
Canadian market:
Sales forecast:It is estimated to reach US.6 billion.
Penetration Forecast:It will reach 76.7% in 2026 and is expected to reach 85.76% in 2029.
2. Cross-border shopping trends
United States: Nearly one-third of online consumers will make cross-border shopping in 2024, of which 41% will come from China.
Canada: The number of cross-border shoppers will account for nearly 56% of the total population in 2024; there are expected to be 22.85 million cross-border buyers in 2025, with most choosing the Amazon Canadian site.
3. Amazon market share and site advantages
Overall share:Amazon accounts for 37% of the North American e-commerce market, leading the industry (37% in the United States and 43% in Canada).
Site traffic (September 2024-August 2025):
US site: average monthly visits: 3.2 billion.
Canadian station: average monthly visits: 20 million.
Site advantage comparison:
US site: the first choice for 69% of new Chinese sellers, with many category opportunities and complete supporting facilities.
Canadian station: The seller density is 40% lower than that in the United States, the CPC cost is 30%-50% lower, Prime members account for 25%, and the repurchase rate reaches 79%. Cultural consumption habits are similar to those in the United States. Products from the U.S. site can be synchronized to Canada with one click, resulting in lower operating costs.
Second: How can novice sellers start smoothly?
1. Preparation before opening the store: backtrack to the 2-month timetable
2 months before opening the store: determine personnel responsibilities, market research and product selection, learn the registration process, and screen the supply chain.
One month before opening the store: finalize supply chain details, select logistics providers, prepare registration information, prepare trademark registration, register an account, prepare product copy, calculate pricing, and brand registration.
Store opening month: Create product links, create shipments and ship them.
Suggestion: Don’t reverse the order, open the store first and prepare later.
2. Costs and benefits
Cost breakdown:
Sales commission: 8%-15%
Logistics cost: 15%-20%
Advertising cost: 10%-15%
Product cost: 20%-30%
Other fees: Professional sales plan monthly service fee, settlement fee, etc.
New seller benefits (heavy):
U.S. Station: For the first million in brand product sales in the first year, a maximum refund of ,500 will be given.
Canadian station: In the first year or the first 1.35 million Canadian dollars of brand product sales, the maximum refund is 71,000 Canadian dollars.
Commission reduction:
United States: For clothing under , commission is reduced from 17% to 5%.
Canada: For clothing under CAD, commission is reduced from 17% to 10%.
Logistics discounts: new product warehousing discounts, FBA distribution discounts for low-priced products, warehousing fee reductions, etc.
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3. Product selection ideas and tools
1) Four major product ideas:
①Look for opportunities based on the front-end list.
② Find needs based on tools and reports.
③Find inspiration based on product selection recommendations.
④ Understand product compliance.
Core product selection logic: precise market opportunities + supply chain support + product differentiation + data drive.
2) Five major trends list (front desk):Bestseller list, new product list, soaring list, wish list, gift list.
3) Four-step method for digital product selection:
① Get category inspiration through the list.
②Interpret the indicators of the hot-selling product details page of the target category.
③ Sort out the data of hot-selling products (sales volume, comments, price, time on the market, etc.).
④Determine whether the category is worth investing in.
4) Official product selection tool:
①Business opportunity detector: Use big data and algorithms to analyze search volume, number of items sold, price, return rate, and growth trends.
② Product Selection Compass: An official customization tool that updates product demand recommendations every week to help grasp demand fluctuations.
5) Recommended categories in 2025 (part):
①Special recommendations: formal dresses (economical for weddings), sportswear suits (health concept, low share of top brands).
② High-growth categories: car audio adapters, shoe cabinets, AI translation headsets, living room recliners and sofas, and phototherapy equipment.
③High customer unit price: bed frames, sofas (high rental rate, 1 billion-level market, low monopoly of leading brands), storage cabinets, electric bicycles, portable air conditioners, and children's electric bicycles.
④ Low unit price: party supplies (family gathering culture, strong spending power).
4. Product compliance requirements
Three major aspects: Product safety (review before putting on shelves). regulations of the destination country. Trade Compliance.
Note: The United States and Canada have their own specific examples of compliant products (e.g. specific categories require certification).
5. Logistics method: FBA
1) FBA definition: The seller sends the goods to the Amazon operation center, and Amazon is responsible for warehousing, packaging, distribution, customer service and returns.
2) FBA advantages:
①Sales increase: average increase of 20%-25%.
②Prime mark: Reaching over 200 million high-spending Prime members in the United States.
③ Delivery speed: In 2024, more than 9 billion items will be delivered on the same day or the next day, and the cost is on average 70% lower than other next-day delivery services.
Canadian FBA program:
Local FBA: Ship to Canadian FBA warehouse, delivered within 1-2 days, reaching a large number of Prime members.
Remote delivery: Use U.S. inventory to be shipped directly to Canada for quick product testing. Local FBA has a higher conversion rate, but remote delivery costs are about higher than local FBA. Products from the US site can be synchronized to Canada with one click.
Third: Efficient order issuance and operation strategy
1. Golden 90 days
Importance: Grasp the rhythm of the initial store opening, and the first order will be issued one month faster than other sellers.
Effect: The annual store sales are 10 times that of other sellers. In the second year, the sales volume was 15 times that of other sellers.
2. Four tips for placing orders to attract traffic
The first step: brand building
Requirements: Have a valid registered trademark submitted by a licensed attorney in the United States, and complete brand registration within 6 months after releasing the first purchasable product.
Benefits: 10% rebate on the first ,000 in sales, and 5% rebate thereafter, with a maximum rebate of ,500 for a single site.
The second step: Optimize the Listing details page
Function: The first page to reach consumers is a critical but easily overlooked basic link.
Tools: Use AI tools to automatically generate titles and five-point descriptions; use A+ pages to improve conversions through graphics, text, and brand stories.
The third trick: Amazon Vine plan
How to play: Make your products available for free to select reviewers on Amazon to get honest and reliable reviews.
Importance: American consumers attach great importance to product reviews and are a key factor in purchasing decisions.
The fourth trick: Advertising to attract traffic
Effect: After opening ads for new products, the number of clicks can increase by 30 times, and sales and order volume can increase by more than 120%.
Fourth: Localization empowerment and support
1. Support from localized account managers
Provide targeted support according to the seller's stage (novice stage, precision operation stage, growth stage, explosive stage), from safe departure to peak season sales.
2. Service provider network (Amazon SPN)
Purpose: Help sellers find trustworthy official certification service providers to handle professional matters in the cross-border chain.
Scale: It has more than 800 local service providers, covering 30+ mainstream subdivisions in nine categories (operations, logistics, overseas warehouses, compliance, taxation, etc.).
Search method: You can find the required service provider through the "Amazon SPN" applet.
Fifth: Store opening process and material preparation
1. Amazon Global Site
The world's 20 largest overseas sites are open to Chinese sellers, including North America, many European countries, Japan, Australia, etc., which can reach hundreds of millions of active consumers, 200 million+ Prime members and 6 million+ corporate purchasers.
2. Prepare materials for opening a store (very important)
1) Company business documents: Mainland China: business license; Hong Kong: company registration certificate + business registration certificate.
2) Identity document: legal person ID card.
3) Accurate contact information: real and valid email, phone number, company address.
4) Payment Credit Card/Debit Card: International payments can be supported.
5) Receiving bank account: used to receive payments.
3. Register in five steps
Prepare registration materials → Start registration → Qualification verification → Supplementary materials (if any are missing, official reminder) → Officially open the store
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