Today, Tencent made a shocking move: forcing users to uninstall 360 or they would be unable to log in to QQ. This can be seen as using users as leverage in an attempt to eliminate 360. Unfortunately, this strategy will inevitably backfire!
Let's analyze the battle between 360 and Tencent from a user's perspective. 360 initially exposed QQ's privacy intrusion, which angered QQ. Tencent, along with five other companies, declared war on 360. 360 then released QQ Protector to optimize QQ, leading to today's situation. As an ordinary user, one can see the efforts 360 has made for users. Regardless of 360's motives, users have genuinely gained a sense of security. Tencent, however, has failed to explain its actions and ultimately targeted users, using its user base to aggressively suppress 360. Any normal person would be angry at Tencent's behavior. This has been proven true; even neutral netizens who don't particularly like 360 have sided with 360, expressing their intention to distance themselves from QQ and switch to MSN.
Here's my bold prediction: In the short term, MSN's user base will increase, while Tencent's will slightly decrease. 360 will be almost unaffected, and Tencent's public trust will plummet. If Tencent continues this policy, the online chatbot market will undergo a dramatic transformation: more and more educated young people and discerning individuals will become MSN users, injecting a large influx of fresh blood into MSN's existing elite chat team. QQ will become a tool for "junk netizens" for a long time, with user quality continuously declining. 360 will also be affected (after all, elites are a minority), with its user base decreasing significantly, potentially leading to Qihoo's bankruptcy. A lose-lose situation is inevitable.
Let's talk about Tencent's domineering behavior this time. Why does Tencent dare to be so domineering? It stems from its user base and its control over users. Countless people have various kinds of diamonds (in-game currency), and countless people use a single QQ number to play all sorts of knock-off games, and they're incredibly happy about it. Tencent has tied down millions of users with a single QQ number. How long will this situation continue? Tencent relies on its powerful technical team to imitate other people's innovative products, and it relies on government power to suppress the anger of countless companies. Everyone can count how many of Tencent's products aren't imitations. Which one didn't instantly surpass the original creator by relying on user numbers? Tencent claims to be a Chinese IT giant, yet it has no innovative ability whatsoever. It relies on plagiarism and imitation to constantly suppress emerging innovative companies. Can China's IT industry still have innovation led by such knock-off companies? This time they said that if you install 360, you can't open QQ. Next time, will they say they won't let users access the internet if they don't use TT Browser?
I don't understand how Tencent made this decision. Don't copycat companies have good management teams? How can such rogue behavior be considered a company? They copy everything, and the managers are still confused!
If Chinese law can protect innovation and crack down on countless companies like Tencent, then China's development will be even faster!
Today marks a turning point for Tencent.
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Original author:Jake Tao,source:"A Turning Point in Tencent's Corporate Life"